The Netflix Effect
- Client
- Netflix
- Year
- 2026
- Stack
- Next.js, GSAP, WebGL, Lottie
[0] The project
A platform to show how Netflix goes beyond entertainment to drive cultural, social and economic value.
[0][0] Challenge
Turn a global story of economic, cultural and social impact into an engaging experience, bringing the people and communities behind the numbers into focus.
[0][1] Approach
Combine an interactive globe, local stories and animated data to connect Netflix’s global reach with the places and people that make it possible.
[0][2] Result
An immersive, story-led platform that invites users to explore how their favorite shows and movies shape lives and communities around the world.
Homepage carousel
Supporting Local Industries
Stories from Around the World
Homepage navigation
[1] The Experience
The last decade in ten stories.
Letting users explore the Netflix Effect through the people, places and communities behind the shows.
Stories navigation
Local stories globe navigation
[2] Built for this project
Components
A selection of the elements I brought to life along the way.
Loading animation
Bringing the recognizable Netflix logo to life with some SVG masking.
Carousel entrance
An animated entrance for the homepage, powered by the combination of parallax effects, Lottie animations and GSAP Draggable.
Content card
A modular card system to display all the necessary content to users.
[3] Credits
The Team
Some of the people I had the pleasure of closely working with to bring this project to life.
- Motion Designer
- Vincent Mei (opens in a new tab)
- Frontend Developer
- Twan Braas (opens in a new tab)
- WebGL Developer
- Johan Holwerda (opens in a new tab)